Identify, Detect, Authenticate

We help to enhance your brand, make your packaging stand out, and empower your customers to detect & defeat product fakes.

Is Your Brand Authentic by Design™?

As your brand becomes more successful, your products will increasingly be targeted by counterfeiters. Inevitably, product fakes link brands to negative customer experiences. What if your packaging could allow customers to authenticate a genuine product from a fake, intuitively, and instantly?

Consumer Engagement

Enhance Your Brand

Crane Authentication uses designs with unique, counterfeit-proof, and engaging visual effects that reinforce your brand’s identity to provide an effective defense against counterfeiting. Integrated into your product packaging, product authentication enables intuitive authentication and brand enhancement. Our customized labels and packaging drive consumer engagement, with stunning 3D and fluid movement effects preventing counterfeits. The Crane Authentication approach puts your valuable brand at the center of a solution we call Authentic by Design™


Who We Are

For over two decades, we have been producing on-package micro-optic labels to help brands protect their customers and reputations. 

Our parent company, Crane Currency, pioneered the creation of attractive and engaging micro-optic security features to protect banknotes from counterfeiting. Today, Crane Authentication harnesses related technology to combine a brand’s logos, colors and imagery with visual effects that attract attention, convey an intuitive message of security and are virtually impossible to counterfeit. 

product security

Label & Packaging Solutions

Together, industry leading brands and Crane Authentication are developing label and packaging solutions that combine high visual shelf-appeal and product security. 

More than


Commercial products protected



Granted patents

more than


Years as trusted supplier

Brand Protection Solutions

Our brand protection philosophy and solutions are rooted in our long-standing experience protecting the biggest target for counterfeiters worldwide – cash...

Banknote-Level Security

We know about securing and building brands and are confident we can strengthen yours.  Our parent company, Crane Currency, is a world leader in the production of banknotes, banknote design and security features...


Crane Authentication works with partners and label convertors in a variety of industries, including pharmaceutical, licensing and consumer goods...  

Sustainability & ESG

We strive to be a company with which you will be proud to partner. We invest our time and resources into programs that improve associate safety and reduce our environmental footprint.

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We've got a great partnership with Crane! We have a truly cross-functioning team, working for clients.

Tiffany Overstreet

Innovation Director of Healthcare, MM Packaging