Brand protection:
Safeguarding revenue and reputation
Our advanced track and trace solutions monitor and authenticate over 10 billion products each year, ensuring security, transparency, and protection against counterfeiting
Brand protection is a rapidly changing industry requiring responsive, original solutions that enable a brand to protect its reputation and products through engaging consumer experiences that increase interaction and inspire trust.
This fast-moving landscape of change creates opportunities for illicit trade, including counterfeiting, diversion, and the sale of substandard products. Layered brand protection solutions that integrate advanced software with secure physical labels help establish trust networks, prevent fraud, combat counterfeiting, and detect smuggling and diversion.
Our solution
With over three decades of experience in brand protection, our expertise in security solutions helps address the unique challenges facing your brand, ensuring robust protection and trust.
Through marking each individual product with a uniquely serialised, highly secure label, and by tracking that product to its destination market, visibility of genuine and counterfeit product is built inside the Traceology® database for brand managers to analyse quickly and easily, informing exactly where the problems are via our digital track and trace product.
Secure labels
We design, originate, and manufacture holographic labels and hot stamping foils, ensuring robust brand protection. Holography remains a key element in brand security due to its versatile visual effects.
Holograms provide quick authentication through immediate visual verification and additionally through the use of a smartphone application for secondary validation and added interaction with the end user. Our highly secure PURE™ and IZON® holographic labels engage users, enhance products and enforce brand and anti-piracy programs. Both embossed PURE™ and Lippmann IZON® holograms are available in a wide range of label formats to suit various needs.
Digital track and trace
Traceology® is a digital anti-counterfeit and anti-diversion platform that integrates with high-security labels to deliver robust product protection for brand owners and supply chain participants.
Through the combination of supply chain integration, user-friendly mobile apps, big data storage and data analytics reporting, Traceology® seamlessly connects consumers, brand owners, manufacturers, 3rd party logistics providers and international brand investigators. Traceology’s® data aggregation collates and presents critical brand protection intelligence quickly and easily.
Traceology® brand protection software proactively alerts on detected diversion and counterfeit incidences, drawing the focus of the Brand Manager to the right area at the right time.
Industry insight
Brands we work with
