Brand protection
Automotive industry
Counterfeiting poses a significant threat to the automotive industry, impacting not only the economy but also endangering consumer safety. The automotive sector is embracing innovative strategies to combat counterfeit activities and ensure the authenticity of the products.
Active industry threats
According to the World Trademark Review, the estimated global economic cost of counterfeiting in the automotive industry was estimated to reach $2.3 trillion by 2022.
In the automotive industry, a range of essential parts are susceptible to counterfeiting, posing challenges to manufacturers, suppliers, and consumers alike. These unauthorized components pose safety risks, undermine genuine manufacturers, and deceive consumers, highlighting the urgent need for awareness and intervention in this sector. Among the most commonly counterfeited automotive components are:
- Brake Pads – Inferior materials can lead to brake failure and accidents
- Airbags – Faulty replicas may fail to deploy or cause unintended injuries
- Oil Filters – Poor filtration can lead to engine damage and reduced performance
- Windshields – Weaker glass may shatter easily, increasing crash risks
- Bearings & Spark Plugs – Counterfeit versions wear out faster, leading to mechanical failures
- Engine Oils – Low-quality oils can cause engine damage and increase emissions
The industry is witnessing a variety of counterfeiting practices, each posing distinct challenges:
Our solution
A comprehensive brand protection strategy must safeguard products from manufacturing through the entire supply chain and beyond the point of sale. This is achieved by combining advanced digital track-and-trace capabilities with PURE™ and IZON®, two of the world’s most secure labels, designed to seamlessly integrate into brand protection programs.
By assigning each product a unique, serialized, and highly secure label, brands can track product movement, verify authenticity, and detect counterfeit activity. When combined with consumer and inspector verification applications, real-time market insights are gathered into the Traceology® database, enabling brand managers to quickly analyze data and pinpoint areas of concern.
Secure labels
High-security holographic labels and hot stamping foils play a crucial role in brand protection, offering visual authentication and tamper-evident security that is difficult for counterfeiters to replicate. Holography remains a key element of any brand protection solution due to the versatility of effects, which are hard for counterfeiters to replicate.
By combining physical security features with digital authentication technology, secure labels provide multi-layered protection, ensuring products remain authentic throughout the entire supply chain.
Traceology®
Securing supply chains requires real-time tracking and data-driven insights to monitor product movement and combat illicit activity. Traceology® provides brand owners with the tools to trace products from manufacturing to market, offering real-time analytics to detect and shut down counterfeiting and diversion.
With actionable insights at their fingertips, businesses can respond quickly and efficiently to protect their products, ensuring authenticity, regulatory compliance, and consumer trust.
