Brand protection
Consumer electronics industry
The consumer electronics sector is a prime target for counterfeiters and illicit traders, with high-value items like laptops, smartphones, tablets, printers, and gaming consoles facing significant threats. The global demand and market value of these products make them particularly vulnerable to counterfeit operations, creating considerable challenges for brands in safeguarding their supply chains and ensuring product authenticity.
Counterfeit electronics inflict severe financial losses and damage brand reputation, while also posing safety risks and performance issues for consumers due to substandard components. Alarmingly, it is estimated that counterfeit IT products account for up to 10% of global sales, translating into annual financial losses of up to $100 billion*.
Active industry threats
Counterfeit operations in electronics are becoming increasingly sophisticated, leveraging advanced techniques to replicate products and infiltrate global markets. These counterfeit goods are often manufactured in regions with less stringent regulatory oversight, such as parts of China, Turkey, and India, and can enter legitimate supply chains unnoticed.
The risks extend beyond financial losses. Substandard counterfeit products can lead to serious safety hazards, including electrical malfunctions and overheating, posing dangers to consumers. Additionally, counterfeit goods undermine trust in brands by creating confusion about product quality and origin. The widespread availability of fake electronics on e-commerce platforms exacerbates the challenge, making it harder for consumers to distinguish genuine products from counterfeits.
For brands in this highly competitive sector, these threats highlight the urgent need for robust strategies to detect and prevent counterfeiting while protecting their reputation and ensuring customer loyalty.
Download our latest infographic: The true impact of counterfeits in consumer electronics
Our solution
A comprehensive brand protection strategy must safeguard products from manufacturing through the entire supply chain and beyond the point of sale. This is achieved by combining advanced digital track-and-trace capabilities with PURE™ and IZON®, two of the world’s most secure labels, designed to seamlessly integrate into brand protection programs.
By assigning each product a unique, serialized, and highly secure label, brands can track product movement, verify authenticity, and detect counterfeit activity. When combined with consumer and inspector verification applications, real-time market insights are gathered into the Traceology® database, enabling brand managers to quickly analyze data and pinpoint areas of concern.
Secure labels
High-security holographic labels and hot stamping foils play a crucial role in brand protection, offering visual authentication and tamper-evident security that is difficult for counterfeiters to replicate. Holography remains a key element of any brand protection solution due to the versatility of effects, which are hard for counterfeiters to replicate.
By combining physical security features with digital authentication technology, secure labels provide multi-layered protection, ensuring products remain authentic throughout the entire supply chain.
Traceology®
Securing supply chains requires real-time tracking and data-driven insights to monitor product movement and combat illicit activity. Traceology® provides brand owners with the tools to trace products from manufacturing to market, offering real-time analytics to detect and shut down counterfeiting and diversion.
With actionable insights at their fingertips, businesses can respond quickly and efficiently to protect their products, ensuring authenticity, regulatory compliance, and consumer trust.
Brands we work with
