Labels

The need for overt security is becoming more important than ever in today’s brand protection space. There is a counterfeit crisis with illicit trade and counterfeit goods valued at $2.2 trillion, the need for overt security and robust track and trace software has never been greater.

High security authentication labels: engage, enhance and enforce

Holography remains a proven and widely adopted brand protection technology, offering immediate visual authentication while integrating seamlessly with digital security solutions. PURE™ and IZON® holographic labels deliver a powerful multi-layered defense against counterfeiting and diversion.

Beyond traditional holography, our latest innovation, OPTICS, offers a new dimension of high-security authentication. Unlike standard holograms, OPTICS is a next-generation security feature, designed to provide distinct visual authentication with enhanced protection.

PURE™ labels – government grade embossed holography

PURE™ labels are engineered using the same high-security embossed holography trusted in government-issued documents. Featuring bold visual effects, high-contrast colors, and an always-on authentication design, PURE™ labels provide instant verification from any angle and in any lighting condition. Their complex holographic elements make them highly resistant to unauthorized replication.

Designed for secure product applications, PURE™ labels incorporate tamper-evident PET with full-label void technology or tamper-evident paper, ensuring that once removed, the label cannot be reused or transferred—leaving behind a visible mark to indicate interference.

Quartz – secure globe

The alternating white and black background of this label creates a striking contrast, facilitating immediate visual verification. This high-contrast design draws attention and aids in distinguishing authentic products from potential counterfeits.

Quartz – secure shield

Designed for easy authentication, Quartz – Secure Shield features a dynamic multi-depth background and a striking metallic shield that shine vividly when moved east-west. At its core, the bold two-color Fresnel ensures clear visibility, making verification intuitive and straightforward.

Zircon – secure padlock

The label's design features metal relief padlocks that become distinctly visible when tilted east-west, with animated text moving behind each padlock and appearing through its keyhole. Surrounding each padlock is a colored key-line that animates upon north-south tilting, enhancing the label's dynamic security features.

IZON® labels – next-generation Lippmann Holography

IZON® labels, produced using our highly differentiated Lippmann / Volume Holography platform, deliver striking 3D effects with full parallax visibility. These dynamic optical features enable simple and intuitive authentication for both supply chain stakeholders and end users.

Unlike conventional holograms, Lippmann holography is exceptionally difficult to reproduce, with only a select few companies worldwide capable of producing it at scale. Our 3D photopolymer film materials are strictly controlled within a secure supply chain, ensuring robust protection against counterfeiting and unauthorized duplication.

All IZON® labels are tamper evident, featuring frangible substrates that destroy the holographic label upon removal—providing a clear deterrent against fraud.

Designed for digital authentication, IZON® labels integrate seamlessly with smartphone-enabled verification, offering secondary validation while enhancing consumer engagement. This combination of overt security, tamper evidence, and digital authentication provides brands with a scalable, high-impact solution for product protection.

The following videos showcase the unique holographic effects of IZON® labels in action.

IZON® 3D label

IZON® 3D Labels offer an intuitive and highly secure authentication feature. When tilted, SecureDots become visible in a clear sequence (as easy as 1, 2, 3, 4). Rotating the label upside down causes the primary image to disappear, providing a fast and foolproof visual authentication method.

IZON® Strip in Label (SIL)

SIL labels combine the overt simplicity of IZON® holography with custom branding and secure printing technologies, offering a seamless integration of security and design. Each base label is fully bespoke, tailored to meet the specific needs of every customer, ensuring both authentication and brand identity are protected.

OPTIC technology – patented color-switching ink for instant visual authentication

OPTIC technology introduces a new dimension of overt security, leveraging patented color-switching ink to create stunning visual effects that change appearance under different viewing angles. Unlike holography, which relies on diffraction, OPTIC security features use proprietary ink formulations to deliver a dynamic and highly engaging authentication experience.

Optic large

Our security labels are fully customizable to suit a wide range of formats, including hot stamping foils and integrated security seals, providing a flexible and highly effective solution for brand protection.

Each label can incorporate advanced security features, such as serial numbers or QR codes, to enhance traceability and build consumer trust. When integrated with Traceology®, these labels offer real-time intelligence on counterfeiting, product diversion, and consumer behavior, further reinforcing brand protection strategies.

Every label is custom-designed to align with your brand's visual identity, offering a variety of color options and incorporating high-security printing features. These bespoke designs not only strengthen protection against counterfeiting but also ensure that your brand's authenticity and reputation remain.