Traceology®
Protecting revenues and reputations
The threat to brand owners' revenue from counterfeit and diverted products being sold in their markets is not new. In today's global economy, where trade is enabled by online marketplaces and international supply chains, this problem continues to grow and gain momentum.
Brands need to secure their supply chains with tools that enable product traceability from manufacturing to market, leveraging real-time data and analytics to monitor and counteract counterfeiting and diversion. The demand for clear market-level visibility is increasing, allowing brand managers to quickly identify counterfeits and revenue loss.
Protecting reputations and revenue requires authentication and tracking solutions that are robust, adaptable, and rapidly deployable. Comprehensive, modular software solutions provide authentication against counterfeiting and fraud, while ensuring traceability to detect smuggling and diversion.
Download the Traceology® Brochure
“Traceology’s key ability is to track and trace item-level products from factory finishing processes all the way into the hands of the end consumer.”
Barry Holloway
Head of Technical Product Marketing
Traceology®
Traceology® is a digital anti-counterfeit and anti-diversion platform that integrates with highly secure authentication labels to deliver robust product protection for brand owners and supply chain participants.
By combining supply chain integration, user-friendly mobile apps, big data storage, and advanced analytics reporting, Traceology® seamlessly connects consumers, brand owners, manufacturers, third-party logistics providers, and international brand investigators. Its data aggregation capabilities efficiently collect and present critical brand protection intelligence in real time—a process that previously could have taken weeks or even remained unresolved.
Traceology® enables eVerification through the scanning of QR codes on PURE™, IZON® and OPTIC labels, providing a secondary layer of product authentication. This also serves as a seamless platform for brands to engage directly with their customers.
The creation of an end-to-end consumer journey using Traceology® enhances authenticity and transparency, helping to instill, strengthen, and reinforce brand trust while elevating the overall consumer experience. Each authentication label carries a unique serial number, enabling full tracking throughout its lifecycle.
When integrated with Traceology®, brand owners gain complete visibility and control from source to consumption. Every step of the supply chain is managed through a centralized database with customized reporting and analytics, ensuring seamless monitoring and security.
DLR Validate™ enables your brand’s field enforcement agents to quickly and easily identify whether a label is genuine or not, using a mobile platform which can verify the featured hologram’s authenticity. This process confirms the validity of a label in under ten seconds and is a valuable device for field agents who have little time to visually inspect every label.