Brand protection
Wines and spirits industry
Counterfeiting and fraud in the wines and spirits industry continue to cause substantial harm to brand reputations, revenues, the economy, and public health.
The wines and spirits industry incurs annual losses of over $3.18 billion, with 25% of alcohol consumer worldwide estimated to be illicit.
Download the full Cost of counterfeit document below
Download the NEW Cost of counterfeit: Wines and Spirits infographic here
Active industry threats
Wines and spirit brands loose between 2.2% and 4.4% of legitimate sales each year due to illicit diversion, pure counterfeiting, refilling and harvesting activities, as well as the harm done to their brands reputation when substandard products enter the market.
Our solution
A comprehensive brand protection strategy must safeguard products from manufacturing through the entire supply chain and beyond the point of sale. This is achieved by combining advanced digital track-and-trace capabilities with PURE™ and IZON®, two of the world’s most secure labels, designed to seamlessly integrate into brand protection programs.
By assigning each product a unique, serialized, and highly secure label, brands can track product movement, verify authenticity, and detect counterfeit activity. When combined with consumer and inspector verification applications, real-time market insights are gathered into the Traceology® database, enabling brand managers to quickly analyze data and pinpoint areas of concern.
Secure labels
High-security holographic labels and hot stamping foils play a crucial role in brand protection, offering visual authentication and tamper-evident security that is difficult for counterfeiters to replicate. Holography remains a key element of any brand protection solution due to the versatility of effects, which are hard for counterfeiters to replicate.
By combining physical security features with digital authentication technology, secure labels provide multi-layered protection, ensuring products remain authentic throughout the entire supply chain.
Traceology®
Securing supply chains requires real-time tracking and data-driven insights to monitor product movement and combat illicit activity. Traceology® provides brand owners with the tools to trace products from manufacturing to market, offering real-time analytics to detect and shut down counterfeiting and diversion.
With actionable insights at their fingertips, businesses can respond quickly and efficiently to protect their products, ensuring authenticity, regulatory compliance, and consumer trust.
