Brand protection

The experts in brand protection. Whatever your challenge, we will solve it with industry-leading technology and expertise. Get in touch with us today and learn how we can protect your brand from counterfeits.

Securing over 10 billion products annually with industry-leading authentication solutions.

Cost effective Proven solutions Highly effective

Protecting your reputation, securing your brand

In today’s marketplace, a brand’s reputation is everything. Counterfeiting, product diversion, and illicit trade pose growing risks, threatening not just revenue, but also consumer trust and long-term brand loyalty. Ensuring that customers receive authentic, high-quality products is essential to maintaining credibility and standing out in a competitive landscape.

That’s why we provide cutting-edge security solutions that go beyond traditional brand protection. Our advanced software and high-security labels create multi-layered defenses that safeguard against counterfeiting, secure supply chains, and prevent unauthorized distribution. These solutions don’t just protect your products, they reinforce trust, enhance consumer engagement, and help build stronger brand connections.

With a tailored approach, we work alongside your team to develop customized, scalable protection strategies that integrate seamlessly into your existing operations. Whether you’re looking to authenticate products, track supply chain movement, or combat fraudulent activity, we deliver the tools and expertise to help you protect your reputation, secure your revenue, and maintain consumer confidence in an evolving marketplace.

Brands we work with

Our solutions

De La Rue has been a leading provider of brand protection solutions for over three decades, leveraging our expertise and proven track record in security sectors to address the unique challenges facing your brand.

What our customers say

We are extremely proud of the new commemorative banknote created to commemorate the XVI Pacific Games 2019 being hosted in Samoa and are thankful to De La Rue for their close collaboration throughout this project and supporting us in developing our first carbon neutral banknote.

— Governor of the Central Bank of Samoa, Maiava Atalina Emma Ainuu-Enari

Thanks to De La Rue technology, these notes are cleaner, more durable and more secure than their paper predecessors.

— Malcolm Buchanan, Chair, Scotland Board, Royal Bank of Scotland

The new £20 continues the Bridges Series, building on the design and images of the polymer £5 and £10, including the innovative substrate windows as actual windows in The Mound building in the design. The new holographic foil features the statue Victory that sits on top of The Mound building and this hologram is the most impactful to date.

— Richard Hill, Bank of Scotland

Thanks to Izon®, we had a great launch. Not only has counterfeiting been thwarted, but the seals help convey trust for our brand in the eyes of the consumer. Consumers know there is something worth protecting inside and it helps reinforce our brand’s premium quality.

— Owner, Kind Juice

We are delighted with our new £20 note design and encourage members of the public to look at the holographic foil to see a spider crawling as well as view Robert the Bruce in three dimensions.

— Clydesdale Bank

We have worked very closely with De La Rue on this note, from the initial design through to the mass production, and are very pleased with the result. This new note is an important part of our commitment to providing cash that consumers can use with confidence and marks a step forward in our fight against counterfeiting.

— Sarah John, Bank of England Chief Cashier

The Authentication Solutions team and Brother have collaborated closely to bring together the critical elements of a strong, global consumer protection program, including easy overt validation technology, and Traceology® eVerification to assist our customers in buying genuine Brother supplies they can rely on. Izon® and Traceology® have proven to provide powerful support for anti-counterfeiting measures for Brother over the past several years.

— Senior Managing Executive Officer, Brother Industries, Ltd