Secure labels

Ensure authenticity and safeguard against counterfeits with our cutting-edge brand protection solutions. Get in touch with us today to strengthen and protect your brands' reputation.

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Securing over 10 billion products annually with industry-leading authentication solutions.

Engage, enhance, enforce: the power of holography and optic technology

Counterfeiting and product diversion continue to threaten brands, making holography and Optic technology essential elements of a comprehensive brand protection strategy.

Our secure holographic and Optic labels provide immediate visual authentication, protecting products while enhancing consumer engagement.

For product focused brands, we offer both quick-to-ship, off-the-shelf solutions and fully customizable security labels, designed to incorporate your branding elements, such as logos and web addresses, for seamless integration.

Our patented security labels deliver instant authentication through highly visible, interactive security effects. With the option to integrate smartphone-enabled scanning, brands can enable secondary validation and create direct consumer engagement opportunities.

We offer highly secure PURE™, IZON®, and OPTIC security labels, designed to:

Engage users with dynamic visual effects
Enhance product authentication and consumer trust
Enforce brand protection and anti-counterfeiting measures

Available in a wide range of formats, our solutions include embossed PURE™ holograms, Lippmann IZON® holograms, and OPTIC labels, providing brands with cutting-edge security and customization options to stay ahead of counterfeit threats.

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Our solutions

Holograms provide quick authentication through immediate visual verification and additionally through the use of a smartphone scan for secondary validation and added interaction with the end user. Our highly secure PURE™ and IZON® holographic labels engage users, enhance products and enforce brand and anti-counterfeit programs.

IZON®

IZON® labels, produced by our highly differentiated Lippmann / Volume holography platform, provide incredible 3D effects, viewable in full parallax. The IZON® effects enable simple and intuitive authentication for supply chain stakeholders and end users. There are few companies worldwide who can reproduce Lippmann holograms in volume, and the 3D photopolymer film materials are strictly controlled with a secure supply chain, making this technology highly resistant to reproduction or simulation.

All our IZON® labels are tamper evident, using frangible substrates. Removal of the label destroys the holographic label.

IZON®

PURE™ labels

Our PURE™ labels are created using advanced government grade embossed holography, as used in high security documents. PURE™ offers flexibility in terms of bold colour and effects to enhance your brand and engage users. The holograms have an always-on appearance; they are visible in every environment and work at every angle.

We use a broad range of holographic effects which are aesthetically pleasing and highly resistant to replication using commercial origination systems.

All our PURE™ labels are tamper evident, either PET with a full label void or tamper evident paper, this means that the label cannot be reused after it has been applied to the genuine product. Removal of the label not only destroys the holographic elements of the label, but also leaves a mark on the product to show that a label was previously there.

PURE™ labels

OPTIC

Optical technology delivers highly secure, next-level visual authentication, helping brands combat counterfeiting, diversion, and product fraud. Designed for seamless integration, Optic labels provide dynamic security effects that are easy to verify but incredibly difficult to replicate.

With customizable designs and smartphone-enabled authentication, OPTIC enhances brand security, consumer trust, and supply chain transparency, making it a powerful tool in modern brand protection strategies.

OPTIC

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Brands we work with

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The need for overt security is more important than ever. Book a no-obligation discovery call with one of the De La Rue Brand Protection team today and discover how we can protect your brands' reputation.

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What our customers say

We are extremely proud of the new commemorative banknote created to commemorate the XVI Pacific Games 2019 being hosted in Samoa and are thankful to De La Rue for their close collaboration throughout this project and supporting us in developing our first carbon neutral banknote.

— Governor of the Central Bank of Samoa, Maiava Atalina Emma Ainuu-Enari

Thanks to De La Rue technology, these notes are cleaner, more durable and more secure than their paper predecessors.

— Malcolm Buchanan, Chair, Scotland Board, Royal Bank of Scotland

The new £20 continues the Bridges Series, building on the design and images of the polymer £5 and £10, including the innovative substrate windows as actual windows in The Mound building in the design. The new holographic foil features the statue Victory that sits on top of The Mound building and this hologram is the most impactful to date.

— Richard Hill, Bank of Scotland

Thanks to Izon®, we had a great launch. Not only has counterfeiting been thwarted, but the seals help convey trust for our brand in the eyes of the consumer. Consumers know there is something worth protecting inside and it helps reinforce our brand’s premium quality.

— Owner, Kind Juice

We are delighted with our new £20 note design and encourage members of the public to look at the holographic foil to see a spider crawling as well as view Robert the Bruce in three dimensions.

— Clydesdale Bank

We have worked very closely with De La Rue on this note, from the initial design through to the mass production, and are very pleased with the result. This new note is an important part of our commitment to providing cash that consumers can use with confidence and marks a step forward in our fight against counterfeiting.

— Sarah John, Bank of England Chief Cashier

The Authentication Solutions team and Brother have collaborated closely to bring together the critical elements of a strong, global consumer protection program, including easy overt validation technology, and Traceology® eVerification to assist our customers in buying genuine Brother supplies they can rely on. Izon® and Traceology® have proven to provide powerful support for anti-counterfeiting measures for Brother over the past several years.

— Senior Managing Executive Officer, Brother Industries, Ltd