Blog posts

Browse our latest posts and stay up to date

Our blog is where we open the door to our thinking, our process, and the topics we care about. Here you’ll find personal reflections, creative insights, and practical guidance to help you grow and explore new perspectives. We hope these articles encourage you to learn, reflect, and discover something valuable.

Addressing multiple brand protection challenges in apparel: how authentication and traceability work together

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AI shopping agents are changing how infringement spreads, not where it starts

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Online fraud protection illustration showing phishing and fraudulent website threats targeting brands

All phishing is fraud.
Not all fraud is phishing.

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to access Crane Authentication online brand protection services

The rise of counterfeit technology: How imitation is becoming more sophisticated

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Lipsticks moving along a production line in a cosmetics manufacturing facility

The psychology behind counterfeit beauty products and how visible authentication protects consumers

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Woman practicing yoga for relaxation in a serene environment

The Choice of a New Generation? Dupes, Counterfeits, and Lessons from Brand Building

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Smashed glass scattered with glitter on a surface

Beyond Toys and Games: How Character Licensors Are Expanding Into New Categories

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Warehouse conveyor system transporting cardboard boxes through a distribution center

Traceability Solutions Come of Age: A Journey Through Time and Technology

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