Customers Deserve Authenticity
Consumers are losing brand trust – they are searching for authenticity but are coming up short. Recent customer surveys show a deterioration in the perception of customer trust in national...
Micro-Optic Design Comes to the Fore
When Crane Currency purchased the Tumba Banknote facility from the Swedish Central Bank in 2002, Crane was already a well-known banknote paper maker, but had no direct experience in banknote...
Essentra Packaging & Crane Currency Announce Strategic Partnership for Pharmaceutical and Beauty Packaging Applications
Essentra Packaging is pleased to announce a strategic partnership agreement with Crane Currency (“Crane”), to develop a range of next generation security features... ..
Crane Authentication Welcomes Frederic Albinyana to Its Growing Team!
Frederic Albinyana has joined Crane Authentication as Regional Business Development Director. Based in Switzerland, Frederic will manage and grow Crane Authentication’s European customer b...
Intuitive Authentication Through Kinetic Messaging
During a forum on brand protection last week, Richard Einhorn, Director, Product Authentication from Crane Authentication spoke about the challenges being faced by brands around the world, i...
Octane5 Partners With Crane Currency To Transform Product Authentication for the Licensing Industry
OCTANE5, OCTOBER 2021 – Octane5, the company behind the BrandComply licensing platform, announced today a new partnership with Crane Currency to incorporate Crane Micro-Optics technologies...
Michigan State Continues to Provide Thought Leadership in the Brand Protection Space
Michigan State continues to provide thought leadership in the brand protection space...
Micro-Optics Achieve Great Results in Perception Study
Visible branding & security effects are only useful if a consumer sees it, identifies it, & like what they see. Perception Studies are the preferred way to determine that the images ...
Crane Authentication and Brady Celebrating 15 Years of Collaboration
Crane Authentication and Brady celebrate 15 years of collaboration providing world-class product authentication solutions to solve the hardest counterfeiting challenges. Brady leverages Cra...
Crane Authentication™ – Increased Brand Protection with Micro-Optic Security
Crane Currency today expands its line of business with Crane Authentication™, an advanced brand protection for commercial applications that builds on the unique micro-optic security featu...