Latest News
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Jessica Wirka Named Co-Chair for 2025 IACC Annual ConferenceAlpharetta, GA – Crane Authentication is proud to announce that Jessica Wirka, Commercial Director and industry veteran with 25 years of experience in brand protection has been selected as a...
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Crane Announces Secure and Sustainable Solutions for AuthenticationOver the last few years, the corporate agenda has increased demand for secure and sustainable brand protection solutions. Authentication & Brand News™ reported a few such developments in the March 2024 issue and, moving forward, is sharing Crane Authentication’s latest announcement.
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Trust Begins with a GlanceIn a world where everything seems to be moving faster, where we lose control of our surroundings and nothing is what it seems, human beings long to find confidence in...
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The Intersection of Security and Sustainability: PROFOUND™ EcoAs environmental consciousness grows, businesses are increasingly adopting practices that support a circular economy to reduce their impact on the environment. Sustainable packaging aims to minimize waste, reduce energy consumption, and promote responsible material use – and this is why Crane’s Research and Development and Product Management Teams worked tirelessly to add to the PROFOUND™ family of secure labels a solution that thwarts product fakes and uses a high percentage of recycled consumer material.