There's no question, authenticity is what the world needs right now! Landing among the most-looked-up words in Merriam-Webster's 500,000 entries, authentic is the word of the year in 2023! According to the 2021 Edelman Trust Barometer... READ MORE.
Crane Authentication recently welcomed Yann Ischi, who joined the organization as Vice President of Product Authentication. We recently sat down with Yann to learn more about him and asked a few questions about why he wanted to become a brand protector.
We are excited to announce Yann Ischi has joined Crane Authentication as Vice President of Product Authentication. Based in Geneva, Switzerland, Yann will lead our growth strategy and future acquisitions, as well as growing our market presence and creating an expanded portfolio of product offerings, including digital/authentication services.
Crane Authentication recently hosted top executives of leading Swedish companies at the US Ambassador’s Residence in Stockholm for a seminar on global product counterfeiting trends and brand authenticity.