Traceology®

Enhance your brand’s revenue and reputation with Technology®. Our cutting-edge solution delivers comprehensive protection and traceability, safeguarding your business against counterfeits and illicit trade.

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Securing over 10 billion products annually with industry-leading authentication solutions.

Cost effective Proven solutions Highly effective

Real-time brand protection and product authentication

In today’s global market, counterfeiting, product diversion, and unauthorized resale pose significant risks to brands, threatening both revenue and reputation. Businesses need a proactive, data-driven solution to track their products, detect fraud, and ensure supply chain integrity.

Traceology® is a powerful digital authentication platform that provides brands with real-time visibility over their products. Designed to combat illicit trade and strengthen consumer trust, Traceology® enables brands to monitor product movement, identify suspicious activity, and engage directly with customers through secure, smartphone-enabled authentication.

With Traceology®, businesses can:

  • Monitor the supply chain in real time, identifying diversion and counterfeit risks before they impact the market.
  • Gain deep insights into unauthorized product movement, ensuring full transparency across distribution channels.
  • Enhance consumer confidence and engagement by providing instant, secure product verification at their fingertips.

Built for flexibility and scalability, Traceology® integrates seamlessly into existing brand protection strategies, allowing businesses to adapt to emerging threats and maintain control over their product security.

Book a discovery call today

Learn how Traceology® can help you safeguard your brand, protect your revenue, and stay ahead of counterfeiters.
Schedule a call today to explore tailored security solutions for your business.

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Brands we work with

Traceology®

By integrating supply chain management, user-friendly mobile apps, big data storage, and advanced analytics reporting, Traceology® seamlessly connects consumers, brand owners, manufacturers, third-party logistics providers, and international brand investigators.

Counterfeit imageDiversion image

Traceology’s data aggregation collates and presents critical brand protection intelligence quickly and easily, a process that could have previously taken weeks or months, or even never been accomplished.

Traceology® enables eVerification through the scanning of QR codes on PURE™ and IZON® labels, providing a secondary layer of product authentication. This seamless solution also serves as an interactive platform, allowing brands to engage directly with their customers.

Our solutions

We have been a leading provider of brand protection solutions for over three decades, leveraging our expertise and proven track record in security sectors to address the unique challenges facing your brand

Get in touch today

The need for overt security is more critical than ever. Book a no-obligation discovery call with our Brand Protection team today and find out how we can help safeguard your brand’s reputation.

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What our customers say

We are extremely proud of the new commemorative banknote created to commemorate the XVI Pacific Games 2019 being hosted in Samoa and are thankful to De La Rue for their close collaboration throughout this project and supporting us in developing our first carbon neutral banknote.

— Governor of the Central Bank of Samoa, Maiava Atalina Emma Ainuu-Enari

Thanks to De La Rue technology, these notes are cleaner, more durable and more secure than their paper predecessors.

— Malcolm Buchanan, Chair, Scotland Board, Royal Bank of Scotland

The new £20 continues the Bridges Series, building on the design and images of the polymer £5 and £10, including the innovative substrate windows as actual windows in The Mound building in the design. The new holographic foil features the statue Victory that sits on top of The Mound building and this hologram is the most impactful to date.

— Richard Hill, Bank of Scotland

Thanks to Izon®, we had a great launch. Not only has counterfeiting been thwarted, but the seals help convey trust for our brand in the eyes of the consumer. Consumers know there is something worth protecting inside and it helps reinforce our brand’s premium quality.

— Owner, Kind Juice

We are delighted with our new £20 note design and encourage members of the public to look at the holographic foil to see a spider crawling as well as view Robert the Bruce in three dimensions.

— Clydesdale Bank

We have worked very closely with De La Rue on this note, from the initial design through to the mass production, and are very pleased with the result. This new note is an important part of our commitment to providing cash that consumers can use with confidence and marks a step forward in our fight against counterfeiting.

— Sarah John, Bank of England Chief Cashier

The Authentication Solutions team and Brother have collaborated closely to bring together the critical elements of a strong, global consumer protection program, including easy overt validation technology, and Traceology® eVerification to assist our customers in buying genuine Brother supplies they can rely on. Izon® and Traceology® have proven to provide powerful support for anti-counterfeiting measures for Brother over the past several years.

— Senior Managing Executive Officer, Brother Industries, Ltd