Crane Authentication unveils InsightPulse™: A discreet, smartphone-enabled authentication system

For brand owners, supply chain stakeholders and customs agents, this on-product authentication solution enhances supply chain security and provides actionable insights into the potential presence of counterfeit goods. The InsightPulse™ system pairs patented, discreet digital marking technology with an intuitive smartphone app, delivering enhanced supply chain security and real-time insights into counterfeit activity across global markets. 

With this system, brand owners gain full visibility into potential counterfeits in their supply chains. This enables them to generate real-time, actionable verification insights and comprehensive audit trails. InsightPulse™ also integrates seamlessly into existing manufacturing workflows using standard printing techniques, mitigating disruptions to supply chain operations.

Solving customers’ needs in a decentralized, technological age 

“This innovation came from listening to our customers’ needs for acting quickly against counterfeiters in today’s fast-changing environment, while providing their end-users with authentic products and a genuine brand experience,” said Rich Cremona, President of Crane Authentication. 

The growth of intricate, decentralized supply chains, the rapid adoption of digital technologies by consumers and brands, as well as the expansion of ecommerce and social commerce have provided manufacturers with opportunities – and new challenges as counterfeiters become more agile.  

Actionable insights for real-time actions

“For our customers, this authentication product innovation offers actionable insights enabling brand owners to take real-time actions against counterfeiters. Equipped with InsightPulse™, our customers now gain an edge in the race to protect customers against the harm of counterfeits,” said Yann Ischi, VP of Product Management and Marketing at Crane Authentication. 

The InsightPulse™ system leverages Crane Authentication’s patented particle marking technology, discreetly encoded onto products and packaging to make them nearly impossible to counterfeit. Invisible under normal lighting, the marking can be scanned and verified using a standard smartphone camera equipped with their specialized app.

As a new digitally activated authentication technology, InsightPulse™ is a groundbreaking expansion of Crane Authentication’s digital portfolio. The new technology is part of the company’s continued efforts to meet the evolving needs of both high-security and commercial markets through seamless and unobtrusive brand solutions that provide a layered protection strategy.  

About Crane Authentication

As a partner to businesses and governments, Crane Authentication offers expertise and cutting-edge innovations that protect and enhance products, secure identities, safeguard revenues and enforce compliance. Customers from different business sectors and levels of government trust its team of 1,250 people for their expertise in R&D, security design, engineering and data-driven insights. With a presence in 15 countries on three continents, the Crane Authentication team understands the regional nuances of the opportunities and challenges facing its customers.