Crane Authentication unveils PROFOUND®
High-security, eco-conscious labeling – powered by our flagship micro-optics technology.
PROFOUND® by Crane Authentication empowers brand owners to deliver secure, instantly recognizable brand experiences to consumers. Powered by micro-optics technology, it delivers product labels tailored to your brand’s identity – with overt security features and impactful 3D animations that make your product stand out. Easy to integrate yet exceptionally difficult to replicate, PROFOUND® delivers trust at a glance.
PROFOUND® labels tailored for your product needs:
- PROFOUND® ECO – Made from 70% post-consumer recycled materials, these highly secure, eco-friendly labels support your circular economy goals.
- PROFOUND® FLEX – Tamper-resistant, heat-shrink micro-optic labels engineered for harvest resistance.
Key features of the PROFOUND® family

Our next generation flagship – PROFOUND® AIR
The next generation of PROFOUND®, delivers the same trusted security and impactful 3D visual performance with 50% less plastic. Designed to support your brand’s sustainability efforts without compromise.