Crane Authentication unveils PROFOUND®

High-security, eco-conscious labeling – powered by our flagship micro-optics technology.

PROFOUND® by Crane Authentication empowers brand owners to deliver secure, instantly recognizable brand experiences to consumers. Powered by micro-optics technology, it delivers product labels tailored to your brand’s identity – with overt security features and impactful 3D animations that make your product stand out. Easy to integrate yet exceptionally difficult to replicate, PROFOUND® delivers trust at a glance.

Tailored labels from our PROFOUND^® family:

PROFOUND^® ECO – Made from 70% post-consumer recycled materials, these highly secure, eco-friendly labels support your circular economy goals.
PROFOUND^® FLEX – Tamper-resistant, heat-shrink micro-optic labels engineered for harvest resistance.

Key features of the PROFOUND® family

PROFOUND® Plus:

A covert security layer seamlessly embedded within the micro-optics label. PROFOUND® Plus enables machine-verifiable authentication with an unbiased, tamper-proof yes/no response that is impossible to remove or replicate. Highly durable and resistant to wear and tear, it’s ideal for customs, auditors and anyone requiring fast, reliable verification.

PROFOUND® TruSpectrum™:

Delivers brand-accurate, vibrant color embedded within dynamic 3D micro-optic structures. Color and motion fuse into a single, secure layer, making labels instantly recognizable, visually striking and counterfeit-resistant. It elevates brand identity with intuitive authentication, shelf impact and scalable precision.

PROFOUND® Connect:

A secure, connected label that combines physical-digital inks, serialization and interactive QR codes. It enables instant consumer authentication, engagement and traceability, linking physical products to secure, brand-rich digital content.

Powered by Crane’s Insight™ platform, PROFOUND® Connect turns every interaction into actionable data, delivering transparency, supporting Digital Product Passport (DPP) compliance and providing brands with real-time visibility across the supply chain.

Our next generation flagship – PROFOUND® AIR

The next generation of PROFOUND®, delivers the same trusted security and impactful 3D visual performance with 50% less plastic. Designed to support your brand’s sustainability efforts without compromise.