PROFOUND™

Crane Authentication unveils PROFOUND®

High-security, eco-conscious labeling – powered by our flagship micro-optics technology.

PROFOUND® by Crane Authentication empowers brand owners to deliver secure, instantly recognizable brand experiences to consumers. Powered by micro-optics technology, it delivers product labels tailored to your brand’s identity – with overt security features and impactful 3D animations that make your product stand out. Easy to integrate yet exceptionally difficult to replicate, PROFOUND® delivers trust at a glance.

PROFOUND® labels tailored for your product needs:

  • PROFOUND® ECO – Made from 70% post-consumer recycled materials, these highly secure, eco-friendly labels support your circular economy goals.
  • PROFOUND® FLEX – Tamper-resistant, heat-shrink micro-optic labels engineered for harvest resistance.

Key features of the PROFOUND® family

Our next generation flagship – PROFOUND® AIR

The next generation of PROFOUND®, delivers the same trusted security and impactful 3D visual performance with 50% less plastic. Designed to support your brand’s sustainability efforts without compromise.

More news

May 15, 2025

Crane Authentication unveils InsightPulse™

Learn more

May 6, 2025

Crane Authentication: Protecting, enhancing and securing what matters most

Learn more

May 1, 2025

Crane NXT completes acquisition of De La Rue Authentication Solutions

Learn more