PROFOUND®

Profound Micro-Optic technology delivers clear and reliable product authentication that supports confidence and trust.

Counterfeiting and product substitution continue to increase across global markets. These risks can affect safety, reputation, and revenue.
Organizations need authentication that is both secure and practical to verify.

PROFOUND® Micro-Optic technology provides a clear, dependable point of authentication throughout the product journey. Its optical features are simple to confirm and highly resistant to replication, helping ensure that genuine products reach the people who rely on them.

What PROFOUND® enables

PROFOUND® supports organizations by enabling:

Real-time authentication that can be verified quickly and confidently throughout the product journey.
Protection against counterfeiting and product substitution, helping safeguard brand integrity and customer trust.
Consistency across product lines and global markets, supporting clear and unified authentication practices.
Scalable integration within existing production and supply chain workflows, maintaining operational continuity.

This helps maintain product integrity while supporting operational efficiency and customer trust.

The PROFOUND® Family

The PROFOUND® Micro-Optic platform is available in multiple constructions to support different product, packaging, and environmental requirements.

PROFOUND® FLEX

Designed for versatile application across a wide range of substrates and formats.
FLEX supports integration into existing packaging workflows while maintaining clear and consistent authentication.

PROFOUND® ECO

Developed with a reduced material profile to support sustainability objectives.
ECO delivers the same reliable authentication while helping organizations lower environmental impact.

PROFOUND® AIR

PROFOUND® AIR delivers the same trusted security and distinctive 3D visual performance as earlier PROFOUND® constructions, with a reduced material profile of approximately 50 percent less plastic.
It is designed to support sustainability objectives while maintaining reliable authentication and visual clarity.

Key features of the PROFOUND® family

PROFOUND® Plus:

A covert security layer seamlessly embedded within the micro-optics label. PROFOUND® Plus enables machine-verifiable authentication with an unbiased, tamper-proof yes/no response that is impossible to remove or replicate. Highly durable and resistant to wear and tear, it’s ideal for customs, auditors and anyone requiring fast, reliable verification.

PROFOUND® TruSpectrum™:

Delivers brand-accurate, vibrant color embedded within dynamic 3D micro-optic structures. Color and motion fuse into a single, secure layer, making labels instantly recognizable, visually striking and counterfeit-resistant. It elevates brand identity with intuitive authentication, shelf impact and scalable precision.

Discover PROFOUND® TruSpectrum™

PROFOUND® Connect:

A secure, connected label that combines physical-digital inks, serialization and interactive QR codes. It enables instant consumer authentication, engagement and traceability, linking physical products to secure, brand-rich digital content.

Powered by Crane’s Insight™ platform, PROFOUND® Connect turns every interaction into actionable data, delivering transparency, supporting Digital Product Passport (DPP) compliance and providing brands with real-time visibility across the supply chain.