PROFOUND®
PROFOUND® micro-optic technology provides a trusted point of visible authentication, engineered to strengthen product security and support confidence across global markets.
As counterfeit rings become more organized and technologically advanced, brands need protection that can keep pace with emerging threats. PROFOUND® is built for these realities. Its optical structures perform reliably in real-world conditions, helping keep brands ahead of evolving risks and putting counterfeiters firmly on the back foot.
Built by Crane Authentication, the PROFOUND® family empowers brand owners to deliver secure and instantly recognizable product experiences. Using advanced micro-optics, PROFOUND® creates labels tailored to your brand identity with overt security features and striking 3D visual movement that make products stand out while remaining exceptionally difficult to replicate. Easy to integrate and highly robust, PROFOUND® brings visible trust to every consumer interaction.
The same micro-optic technology also supports real-world authentication throughout the product journey. Its visual features are quick to confirm and highly resistant to replication, helping ensure that genuine products reach the people who rely on them.
PROFOUND® supports organizations by enabling:
• Real-time authentication that can be verified quickly and confidently throughout the product journey
• Protection against counterfeiting and product substitution, helping safeguard brand integrity and customer trust
• Consistency across product lines and global markets, supporting clear and unified authentication practices
• Scalable integration within existing production and supply chain workflows, maintaining operational continuity
This combination helps protect product integrity while supporting operational efficiency and customer trust.
The PROFOUND® Family
The PROFOUND® Micro-Optic platform is available in multiple constructions to support different product, packaging, and environmental requirements.
PROFOUND® FLEX
Designed for versatile application across a wide range of substrates and formats.
FLEX supports integration into existing packaging workflows while maintaining clear and consistent authentication.
PROFOUND® ECO
Developed with a reduced material profile to support sustainability objectives.
ECO delivers the same reliable authentication while helping organizations lower environmental impact.
PROFOUND® AIR
PROFOUND® AIR delivers the same trusted security and distinctive 3D visual performance as earlier PROFOUND® constructions, with a reduced material profile of approximately 50 percent less plastic.
It is designed to support sustainability objectives while maintaining reliable authentication and visual clarity.
Key features of the PROFOUND® family
