Crane Authentication is delighted to launch PROFOUND® ECO
Meet the most eco-conscious micro-optics label on the market.
Designed for brand owners seeking to elevate their visual identity and security, PROFOUND® is our flagship micro-optic label technology.
PROFOUND® ECO builds on this foundation. Made with post-consumer recycled materials, it helps brands meet their sustainability goals without compromising brand integrity, authenticity, or security.
Drive circularity while delivering trust at a glance
PROFOUND® ECO is the most eco-conscious micro-optics label on the market – crafted with an impressive 70% post-consumer recycled content. At its core lies an inner layer made from recycled materials that comprises over 67% of the label’s structure.
Powered by micro-optics technology, PROFOUND® ECO delivers the trusted security and impactful 3D animations you expect from the PROFOUND® family of labels – in a solution that drives circularity.
Key features of PROFOUND® ECO:
- High security meets sustainability - provides the same layered security and dynamic 3D effects from the PROFOUND® family of labels in an eco-conscious solution.
- Sets new benchmarks for circular packaging - the only micro-optics label on the market made with 70% post-consumer recycled content.
- Supports circularity goals - empowering brands to meet sustainability targets and drive DPP compliance, while maintaining robust product authentication.

Experience trust at a glance
Powered by micro-optics, PROFOUND® delivers labels with layered security and dynamic 3D animations that make authentic brands stand out.