Pigeon is a globally recognized baby care brand known for its nursing bottles, maternal health products, and commitment to supporting families through high quality childcare solutions.
Founded in Japan in 1957, the company has built a strong international reputation for innovation, safety, and product design, with products now sold in more than 70 countries worldwide.
As Pigeon expanded across international markets, protecting its intellectual property and product integrity became increasingly important. The growing shift toward online shopping created new challenges for the brand, particularly as counterfeit nursing bottles and baby care products began appearing across ecommerce marketplaces throughout Asia.
Counterfeit baby products present significant risks to both consumer trust and family safety, especially for products designed for direct infant use. As counterfeit activity expanded across both major and regional ecommerce platforms, Pigeon required a more proactive and scalable approach to online brand protection capable of supporting rapid detection, enforcement, and marketplace monitoring.
Since 2018, Pigeon has worked closely with Crane Authentication as its exclusive online brand protection partner across the Asian market. By combining marketplace monitoring, enforcement expertise, and localized ecommerce intelligence, Crane Authentication has helped Pigeon reduce counterfeit activity year after year while supporting the continued trust and integrity associated with the Pigeon brand.