WAW COLLECTION is a luxury lighting design brand recognized for creating immersive interior experiences through handcrafted scenographic lighting and artistic innovation.
Inspired by the way light shapes atmosphere and transforms environments, WAW COLLECTION creates distinctive lighting products that blend art, architecture, and technology for commercial and residential interiors.
As the brand expanded internationally, WAW COLLECTION’s award winning product designs and creative identity became increasingly vulnerable to online counterfeit activity. Counterfeit versions of its flagship BE WATER Lamp and other products began appearing across ecommerce marketplaces and social media platforms, often using inferior materials and potentially unsafe electrical components that risked damaging both consumer trust and brand reputation.
Protecting highly distinctive product designs across fast moving digital marketplaces required a proactive and scalable approach to brand protection. WAW COLLECTION needed greater visibility across online marketplaces, improved enforcement capabilities, and stronger monitoring of counterfeit networks operating across digital channels.
Working closely with Crane Authentication, WAW COLLECTION implemented a comprehensive online brand protection strategy focused on monitoring, enforcement, and counterfeit network disruption. By combining advanced detection technologies with marketplace enforcement expertise, the brand strengthened its ability to protect consumers, safeguard its intellectual property, and preserve the integrity of its creative designs online.