Licensing protection for global brands
Crane Authentication will be exhibiting at Licensing Expo 2026, the world’s largest brand licensing trade show.
Taking place May 19 to 21, 2026 in Las Vegas, the event brings together global brand owners, licensees, retailers, and entertainment companies to launch and expand licensing partnerships. As licensing programs become more complex and global, protecting brand integrity and maintaining control across supply chains is increasingly critical.
Why Licensing Expo matters
It brings together commercial and brand protection teams to address the challenges of scaling licensing programs while maintaining control, consistency, and trust across global markets.
The event provides an opportunity to:
- Connect with brand owners, licensing partners, and retailers
- Explore strategies for protecting licensed merchandise
- Understand risks across global licensing supply chains
- Strengthen control over product authenticity and distribution
As licensing expands across new markets and channels, protecting brand value becomes a core commercial priority.
Key industry trends shaping the conversation
Discussions at Licensing Expo 2026 reflect the evolving demands of modern licensing models and the risks that come with rapid expansion.
Key themes include:
- Rapid growth in sports and entertainment licensing
- Increased demand for brand integrity across global licensing supply chains
- Shorter product life cycles and faster retail drops
- Heightened concern around counterfeit licensed goods in online and secondary marketplaces
These trends are driving the need for greater visibility, stronger controls, and scalable authentication solutions.
